Bayer to sell Environmental Science division
“As part of the product launch, we set up a training portal on the BASF Real Results Farm. We were blown away with the interest, and to have such high numbers already qualified to use the product is a measure of how important a new active is to tackling rodents in the UK,” says Helen Ainsworth, BASF Key Account Manager, UK, Professional & Specialty Solutions. Selontra is the only Cholecalciferol bait currently available in the UK. It is a highly palatable formulation that offers pest controllers a new active for which there is no known resistance. “Cholecalciferol is a resistance breaking active that causes the rodent to stop feeding, which makes it perfect for areas where there is a higher risk of contamination, spoilage or damage,” explains Helen.